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Brussels LifeTech Cluster Meeting - March 21-April 16 -May 23-May 29

Any question related to your sales? Do you want to develop a market research, refine your price and product positioning, find new support strategies for your sales activities, or improve your skills to present your product/service to potential clients offering them the perfect solution after an accurate identification of their needs?
Meet our experts during our cycle of workshops on strategic sales! 

March 21, 2013 from 8:00 am to 11:00 am -  "Increase your sales in B2B environment with digital strategies"
Digital and new media offer a wide range of opportunities to develop business volume for startup, SME & PME at worldwide level at interesting cost. An overview of opportunities is goven and concrete strategies will be provided in each field of applications. Focus on how business can reach other business to increase sales of services and products.

Laurent Goffin has been active since the last 15 years in digital agencies helping companies to develop their online presence and to choose their right strategies. He accompanies them to turn brick & mortar companies into click & mortard companies using digital channels as strategic element for their branding, sales, marketing or operation of their services and products. He has worked for most of BEL20 companies in different sectors such as finance, pharma, telco & commodities for B2C & B2B markets. More than giving advice, he is also putting them into application in his own startup and projects.                                                                                         

April 16, 2013 from 6:00 pm to 9:00 pm -  "How market research can help boost your company’s success"
This presentation aims at dealing with the pitfalls of market research and will show you some key best practices.
Pragmatic approaches to positioning and pricing as well as the newest developments in this field will be discussed.                         
Pierre-Nicolas Schwab is the founder of IntoTheMinds (, a Brussels-based consulting firm specializing in profitability improvement and market research for SMEs. He is also a researcher in the marketing department  of the Free University of Brussels (ULB) and acts as a coach for several startups and public organizations.                         

May 23, 2013 from 9:00 am to 5:00 pm  Consultative Selling (1)
May 29, 2013 from 9:00 am to 5:00 pm  Consultative Selling (2)
Who should attend? Anyone who is involved in selling and who is looking for hands on tools and models to apply to improve their own selling skills. You could be a sales manager, senior account executive, a sales person or a marketer.     Please have a look at the agenda.

After this program, you will have:

  • a good understanding of the psychology of persuasion
  • a framework to  manage a sales conversation with a potential customer
  • developed your investigating and questioning skills
  • learn how to develop and present a persuasive case as part of your consultative sales approach
  • conducted many different role plays
  • completed a case study on opportunity management

EVENTS DATE  LOCATION                                   
March 21 ABE - BEA - Tour & Taxis - avenue du Port, 86c - 1000 Brussels  
April 16 BIP (Brussels Info Place) - rue Royale, 2/4 - 1000 Brussels
May 23 BIP (Brussels Info Place) - rue Royale, 2/4 - 1000 Brussels
May 29 ABE - BEA - Tour & Taxis - avenue du Port, 86c - 1000 Brussels  
Registration is free but subscription is mandatory. Please confirm your participation by e-mail to Ms Edith Heulst specifying which workshops you would like to attend : (Phone: 02 422 00 31).

For further explanation concerning the workshops, please contact Ms Sylvie Jamar

Language: English
Organization: Brussels LifeTech Cluster