Teaching (Technology) Entrepreneurship at the VUB
- Practical info & registration (Advanced) Starter Seminars & Launch Event
- Program Launch Event
- Program Starter Seminars
- Program Advanced Starter Seminars
- Technology Entrepreneurship within the VUB educational program
- Erasmus for young entrepreneurs
Boost your background in entrepreneurship
and launch your own business
The VUB Knowledge & Technology Transfer Interface (KTI) wishes to create more awareness of entrepreneurship with researchers and young professionals. Since 1995 KTI organizes the
Starter Seminars. These seminars provide a short but intensive course on the fundamentals of entrepreneurship and business. A variety of topics is covered such as developing a business plan, finance, marketing, the complex issues surrounding patenting,... . Students of this program will acquire the vocabulary and mindset needed to think intelligently about their potential venture and thus interact more efficiently with tech transfer offices, investors and other partners.
Since 2014 we have introduced a follow-up course, the Advanced Starter Seminars, where business aspects and starting up a company are treated more in-depth. In 2016 the closing session of both Starters and Advanced is organised by Crosstalks and focuses on Crowdfunding.
Both courses are preceded by a Launch Event. This Launch Event is open to anyone interested in (technological) entrepreneurship and tech transfer. During this event you can discover more about the content and program of the (Advanced) Starter Seminars and listen to testimonials of VUB entrepreneurs.
New in 2016: bachelor students of all faculties can subscribe to an extended version of the (Advanced) Starter Seminars to obtain a 'Getuigschrift Bedrijfsbeheer', a legal necessity to start up a company in Belgium. Once a bachelor degree is obtained, this is no longer necessary.
Starter Seminars are especially destined to VUB master & PhD students and researchers but are open to anyone interested.
The Advanced Starter Seminars are destined to people who already have some background in business management. Preferably you have already followed the Starter Seminars or 'Introduction to business' or another basic management or business course.
Under certain conditions the Starters as well as Advanced course can be accounted for as part of PhD’s Doctoral Training Programs of the VUB*.
A Certificate of Participation will be delivered to all participants that regularly attend the seminars (attendance list needs to be signed at each class).
Starter Seminars: 11 sessions on Tuesdays and 4 on Thursdays (6.15-9.15 pm) - Oct-Dec
Advanced Starter Seminars: 10 sessions on Thursdays (6.15-9.15 pm) - Oct-Dec
The (Advanced) Starter Seminars are preceded by a LAUNCH EVENT on Thursday Sept 29 (6.15 - 8pm)
Venue 2016 : VUB - Campus Etterbeek
- Launch Event: U-Residence (tbc), Groene Zaal, Generaal Jacqueslaan 271, 1050 Elsene
- Starter Seminars: Room tbc, Campus Etterbeek, Pleinlaan 2, 1050 Brussels
- Advanced Starters Seminars: Room tbc, Campus Etterbeek, Pleinlaan 2, 1050 Brussels
- Session on Thursday Dec 1 'Crowdfunding': ICAB Business & Technology Incubator Witte Patersstraat 4, 1040 Brussels (Etterbeek), near VUB campus.
Participation fee 2016
- Starter Seminars: 250 Euro
- Personnel VUB/EhB/ULB: 150 Euro
- Students (incl students who graduated in 2014-2015) VUB/EhB/ULB: 50 Euro
- VUB PhD students: free under certain conditions*
- Advanced Starter Seminars: 210 Euro
- Personnel VUB/EhB/ULB: 120 Euro
- Students (incl students who graduated in 2014-2015) VUB/EhB/ULB: 40 Euro
- VUB PhD students: free under certain conditions*
- Launch Event on September 29 is free of charge and open to anyone interested. Registration obligatory.
PhD students will receive a Proof of Participation (a personal attendance list) that has to be signed by the lecturer at each seminar. When regularly attending the seminars, registration is free of charge and PhD students will receive credits and a Certificate of Participation.
To obtain your credits, free subscription and Certificate of Participation please send your signed Proof of Participation as soon as possible after the last seminar to Lowie Geers of the Central Doctoral Schools.
Or you can scan the doc and send it by email to email@example.com
Central PhD Office, room 4M423
VUB - Campus Etterbeek
Pleinlaan 2, 1050 Brussels
Invoicing & payment
Participation fee will be invoiced. Please do not forget to provide your billing address during registration. Registration is closed on October 3, 2016. Cancellations after October 15 will not be reimbursed.
'Opleidingscheques' and subsidies through KMO-portefeuille are accepted. The reference (erkenningsnummer) that has to be used when you apply for KMO-portefeuille is DV.O103795. Please send an email to firstname.lastname@example.org if you will pay with Opleidingscheques or KMO-portefeuille.
Registration 2016 will be available in September.
For more information, please contact:
Knowledge & Technology Transfer Interface, Vrije Universiteit Brussel
Mrs. Alena Aga, email@example.com, tel: +32 (0)2/629 38 47 or 22 07
5.30 pm Registration, welcome coffee & sandwiches
6.15 pm Hugo Thienpont - Vicerector Innovation & Industrial Policy, Director B-PHOT (Brussels Photonic Team), VUB
Welcome - The role of an entrepreneurial mindset at the university and vision on the future
6.20 pm Sonja Haesen - Head Knowledge & Technology Transfer Interface (KTI), VUB
Support for valorisation of research, by VUB and other sources
6.30 pm Marc Goldchstein - Lecturer, Technology Transfer Officer Entrepreneurship Education KTI, VUB
Starter Seminars and other educational programs on (technology) entrepreneurship @VUB
Guest Speakers from VUB spin-off companies***
7.00 pm Wim De Malssche, founder & scientific advisor Pharmafluidics
7.20 pm Daniël Van Nieuwenhove, CTO SoftKinetic, co-founder Optrima tbc
7.40 pm Jo Van Hoecke, CEO and co-founder Double Pass tbc
Followed by drink & networking around 8 pm.
11 sessions on Tuesdays
4 sessions on Thursdays (together with Advanced Starters)
from 6.15 till 9.15 pm
Sessions 1 & 2 - Oct 4 & 11: Understanding business ecosystems I & II
The first sessions are dedicated to understanding how ‘industries’ are ‘organized’. Marc Goldchstein , lecturer and Technology Transfer Officer Entrepreneurship Education, will elaborate on how different sectors are defined, the role of value chains and workflows within those sectors, the main types of actors in these value chains and ecosystems. We get to know typical industry dynamics such as network effects, standards, economies of scale, regional clusters. Focus is put on the actor of change in these ecosystems: innovation. We learn how innovations are adopted and evolve over time. Patents and IP rights are also on the agenda but will be treated more thoroughly later on in a seperate session.
Sessions 3 & 4 - Oct 18 & 25: Formulating strategies I & II
Marc Goldchstein addresses the key challenge of every startup: formulating a strategy
that leads to a viable spot in the business ecosystem. We start by
studying the three dimensions that define the nature of a technology
venture: the enabling technology, the venture’s place in the value
chain, the end-user industry. We then discuss the three key questions a
strategy must address: what do you bring to the table; what is your
value proposition; what is the concrete plan. We cover such topics as
core assets, customer focus, value propositions and performance
criteria, value chain strategies, the role of industrial partners. We
discuss business models and study some typical technology-based business
and revenue models; we learn to chart an ecosystem map. We then discuss
different perspectives that are used to assess the potential of a
venture, as well as the challenge of formulating strategies in
inherently uncertain worlds.
During the 2nd session Nikolay Dentchev, Prof. of Innovation and Entrepreneurship at VUB and Business Planning at HUBrussels will join in to elaborate on key issues in sustainability and social corporate governance.
Elke Janssen, partner at Nautadutilh, one of the largest international law firms in the Benelux, will elaborate on some key legal aspects related to entrepreneurship, such as the basics of incorporation (NV/BVBA, Board of Directors, shares,...).
Session 6,7 & 8 - Nov 15, 22 & 29: Finance I, II & III
Marie-Laure Vandenhaute of Accounting and Auditing (ACCO) of the VUB Business department will give three sessions on the key topic of financial management. We study key financial reports (balance sheets and profit-and-loss statements) and accounting concepts (investment, depreciation, stock, accrual…). We learn to analyze financial accounts; we study cash flow planning. We cover specific aspects such as VAT, taxes, labour costs, insurance… Finally, Marc Goldchstein addresses the topic of startup funding.
Session 9 - Dec 6: Marketing
Marc Goldchstein will elaborate on some marketing aspects of startups. First we study key differences between selling to consumers and businesses. We discuss how entrepreneurs can assemble knowledge about their markets. We touch on the role of product management and discuss pricing aspects. We discuss marketing communications for high tech entrepreneurs. We study the role of distribution channels and sales organizations, and touch on the role of customer service.
Session 10 - Dec 13: Intellectual Property (IP)
Often patents are a major asset of a high tech startup. In this session Hugo Loosvelt of the Knowledge & Technology Transfer Interface presents key concepts of patents and other IP rights. Hugo Loosvelt has been a technology transfer officer at the KTI of the Vrije Universiteit Brussel since 2006. He manages the patent portfolio of the university in close collaboration with the inventors and research teams involved. Hugo negociates R&D and licensing contracts with VUB’s industrial partners. He is actively involved in creating awareness within the science community about Intellectual Property and licensing issues and is recognised as a registered technology transfer professional by the Alliance of Technology Transfer Professionals (ATTP). Hugo Loosvelt graduated as an industrial engineer in industrial chemistry and obtained his PhD in physics.
Session 11 - Dec 20: Team and management aspects
In this module Ingrid De Clercq, an expert in team composition for entrepreneurial teams at CONGAZ, focuses on the organizational aspects of entrepreneurial ventures. We give a roundup of the different ‘management tasks’ in a technology venture and discuss concepts of general management. We elaborate on one of the key challenges of entrepreneurship: building a team of top notch professionals. We look at some aspects of human resources management.
The seminars below take place on Thursdays and are part of the Starters as well as Advanced seminars (for more details see below):
Nov 25: Academic entrepreneurship in practice: testimonials and Q&A
Dec 1: Crowdfunding: a new financing paradigm?
Dec 8 & 15: Pitch your Project!
10 sessions on Thursdays
from 6.15 till 9.15 pm
The Advanced Starter Seminars are destined to people who already have some background in economics. Preferably you have already followed the Starter Seminars or 'Introduction to business' or another basic management or business course.
Session 1 - Oct 6: Recap of key concepts
Marc Goldchstein of TTI will recap the key concepts
that the entrepreneur has to master in his thinking about his venture.
Marc is Technology Transfer Officer responsible for Entrepreneurship Education.
Session 2 - Oct 13: Intro Venture Capital
- how does QBIC evaluate the potential of a project and of a team?
- how does QBIC valuate the project and its contribution?
- what are showstoppers for QBIC when evaluating projects?
- which specific clauses may QBIC want to include in the shareholder agreement?
- how will QBIC spread the investment over different stages?
- moreover the speaker will present the Venture Capital Fund QBIC
Qbic Fund is a multi-sector fund supporting spin-off companies of the Ghent, Brussels and Antwerp university associations and VITO.
Session 3 - Oct 19: Negotiating with investors
Michael Truyen, former attorney and associated partner at Eubelius, now chief legal officer at the pharma company Mithra Pharmaceuticals will discuss the elements that a potential investor will raise when negotiating with you: evaluation of your startup, different types of shares and clauses, exit preferences...
Session 4 - Oct 27: Writing and presenting a business plan
In this seminar
Marc Goldchstein will go deeper into how to write and present a business plan.
Session 5 - Nov 10: The reality of licensing Intellectual Property
Hugo Loosvelt of VUB KTI will discuss the
reality of licensing Intellectual Property.
Hugo has been a Technology Transfer Officer at the Technology Transfer Interface (R&D dept.) of the VUB since 2006. He manages the patent portfolio of the university in close collaboration with the inventors and research teams involved. Hugo negociates R&D and licensing contracts with VUB’s industrial partners. He is actively involved in creating awareness within the science community about Intellectual Property and licensing issues. He is recognised as a registered technology transfer professional by the Alliance of Technology Transfer Professionals (ATTP). Hugo Loosvelt graduated as an industrial engineer in industrial chemistry and obtained his PhD in physics.
Session 6 - Nov 17: The challenges of assembling a functional team
Wouter Van Roost will discuss the challenges of
assembling a functional team.
Wouter is Founding Consultant of FACTOR+, the creators of a management methodology called "PIM" (Pattern Interpretation and Management) to improve the way people and teams work together.
Session 7 - Nov 25: Academic entrepreneurship in practice: testimonials and Q&A
(also part of Starter Seminars)
- Maarten Kuijk (tbc),
Professor at the VUB Electronics and Informatics dept. At the origin of
2 successful VUB spin-offs: Senior Engineering Manager at EqcoLogic,
co-founder VUB spin-off Optrima (merge with SoftKinetic - acquisition in 2015 by Sony)
- Erwin De Baetselier (tbc), CEO and founder Luceda Photonics, an imec/UGent/VUB spin-off established in June 2014
Moderator: Marc Goldchstein, KTI VUB
**NEW** Session 8 - Dec 1: Crowdfunding: a new financing paradigm?
(also part of Starter Seminars)
This session takes place at ICAB, Business & Technology Incubator
The final session of KTI's (Advanced) Starter Seminars is organized by Crosstalks and will focus on crowdfunding as an emerging alternative way of financing startups. Obtaining financing is one of the biggest hurdles startups have to overcome. Apart from venture capital or angel investors, online crowdfunding — raising smaller amounts of money from a large number of smaller investors — has become increasingly popular. This seminar gives a state-of-the-art of the crowdfunding possibilities in Belgium and gives the floor to two successful entrepreneurs who will share their do's and don'ts with future entrepreneurs.
Session 9 - Dec 8: Pitch your Project!
(also part of Starter Seminars)
During this session, you will get the opportunity to pitch your project and get feedback from professionals such as Marc Goldchstein and Jacky Boonen, Spin off Tech Transfer Officer of VUB TTI, as well as your fellow future entrepreneurs. Pitching your project exists of a short presentation of your start-up project in order to convince possible investors or other partners to join in. Participants of both Advanced and Starter Seminars are welcome to Pitch their Project.
Session 10 - Dec 15: Pitch your Project!
(also part of Starter Seminars)
During this session, you will get the opportunity to pitch your project and get feedback from professionals such as Marc Goldchstein and Jacky Boonen, Spin off Tech Transfer Officer of VUB KTI, as well as your fellow future entrepreneurs. Pitching your project exists of a short presentation of your start-up project in order to convince possible investors or other partners to join in. Participants of both Advanced and Starter Seminars are welcome to Pitch their Project.
The project "Technology Entrepreneurship" tries to offer an answer to the (European) innovation paradox.
Economic growth is increasingly depending on the ability to innovate in all areas of society and economy. At the moment, new inventions are being made but are not being effectively converted into new products, patents, jobs, companies and services.
The team "Technology Entrepreneurship" of the department of Business Technology and Operations (BUTO) contributes to bridging the gap between technological knowledge and entrepreneurship.
Their weapon is an encompassing educational offer on technology entrepreneurship. The educational program is destined for a range of Master students (such as business, (bio-) engineering, computer sciences…) and young professionals at and around the VUB. The offer includes introductory courses to business and entrepreneurship, technology sector-specific business courses and a master class in (technology) entrepreneurship. Unique to the project is the opportunity to acquire real life experience: students get the opportunity to work on concrete business development projects that originate directly from the research labs of the university.
Project leader Marc Goldchstein shares his time between the educational project and the Knowledge & Technology Transfer Interface, where he supports and coaches (potential) spin-offs.
During its start-up phase, the project was funded by the Flemish government and industrial partners (Amgen, Bank Degroof, Bekaert, Ethias, Fundus, IBM, Participatiemaatschappij Vlaanderen, Sirris, Solvay, Tyco Electronics, Yakult). The project is now part of the educational offering of the VUB.
For futher information, please contact Marc Golchstein.
More info on VUB programmes for non-economists here.
Erasmus for Young Entrepreneurs is a cross-border exchange programme which gives new or aspiring entrepreneurs the chance to learn from experienced entrepreneurs running small businesses in other Participating Countries.
For your info you can find the presentations of 2015 below. After each session a pdf of the presentation will be downloadable here.
CIFAL Flanders Short Introduction 2015[pdf - 5.16 MB]
11_StarterSem2015_Ingrid De Clercq[pdf - 7.88 MB]
10_StarterSems_IP intro_HL[pdf - 5.83 MB]
09_StarterSem2015_Marketing_MG[pdf - 2.61 MB]
08_Startersems2015_ startup funding_MG[pdf - 1.55 MB]
08_Startersems2015_Finance3_Marie-Laure Vandenhaute[pdf - 4.21 MB]
07_Startersems2015_Finance2 _Marie-Laure Vandenhaute[pdf - 2.3 MB]
06_Startersems2015_Finance1_Marie-Laure Vandenhaute[pdf - 2.31 MB]
05-StartSem_legal aspects_ElkeJanssen_NautaDutilh[pdf - 195.72 KB]
Vennootschapsvormen_ElkeJanssens[pdf - 305.91 KB]
Factsheet - NautaDutilh - Services for Innovative Growth Companies[pdf - 237.38 KB]
06_AdvStarters 2015_Wouter Van Roost[pdf - 6.64 MB]
04_StartSem2015_NikolayDentchev_CSR[pdf - 2.18 MB]
05_AdvStarters 2015_IP_HugoLoosvelt[pdf - 6.35 MB]
04_StartSems_strategy_MG_deel2[pdf - 939.44 KB]
04_AdvStarters 2015_business plans_MG_ThC[pdf - 3.53 MB]
03_StartSems_strategy_MG_deel1[pdf - 2.08 MB]
03_AdvStarters 2015_MichaelTruyen[pdf - 171.37 KB]
02_StartSems_ innovation ILCs_MG[pdf - 2.6 MB]
02_AdvStarters 2015_Qbic_GuyHuylebroeck[pdf - 635.2 KB]
01_Startersems 2015_business ecosystems_MG[pdf - 3.37 MB]
01_AdvStarters 2015_recap starter sems_MarcGoldchstein[pdf - 1.8 MB]
LaunchEvent_2015_MarcGoldchstein[pdf - 2.47 MB]
KTI Jungle brochure 2015[pdf - 2.32 MB]
VUB Spin-off EqcoLogic[pdf - 305.98 KB]
VUB Spin-off SoftKinetic[pdf - 218.93 KB]
VUB Spin-off Luceda Photonics 2015[pdf - 149.52 KB]